In just under nine months the eyes of the world will be focussed on London, with billions set to tune in to the Olympic Games from right across the globe. But it’s the visitors to the capital, expected to be around the 10 million mark, that will really decide whether London 2012 and Britain as a whole is given the seal of approval, a seal of approval that could make or break our tourism industry and our reputation internationally for many years to come.

To make sure Britain is up to scratch when it comes to customer service David Cameron recently issued a challenge to all British businesses to get their houses in order over the next few months to put the great back into Great Britain.